Big Top Events LLC, the owner of Forward Madison FC, has officially launched Rally Madison FC, a new USL W League Club set to begin play in May 2026. Rally Madison FC will become the first premier women’s sports team to call Breese Stevens Field home as the historic venue celebrates its 100th year in 2026. Built with and for its community, Rally Madison FC represents a bold new chapter for women’s soccer in Madison.
ABOUT THE BRAND
MISSION STATEMENT
At this level, it’s easy to just field a team. We wanted to do something bigger: create a model that invests in players as people and leaders, not just athletes. Our community helped build Forward Madison’s men’s team, and now we’re channeling that same energy into helping women grow on and off the field. That’s what leadership looks like in women’s soccer today.
OUR VALUES
Accessibility: Soccer belongs to everyone. We are committed to leveling the playing field by dismantling obstacles and ensuring every player, staff member and fan has an equal opportunity to belong.
Inclusivity: We believe everyone deserves a life free from hatred and violence. By centering equality in every decision, we turn that right into a reality.
Empowerment: We foster the freedom of women and people of all gender identities, investing in their growth and success on the pitch and beyond.
Inspiration: Redefining the standard for lower-division soccer. We’re proving that you don’t need a major-league budget to have a major-league impact.
OUR PILLARS
- Rally Madison is dedicated to supporting the idea that soccer belongs to everyone. We advocate for gender parity in the sport, offering opportunities and investing in women and people of all gender identities on and off the field.
- We are dedicated to the growth and support of women’s soccer within and beyond the Madison community. We believe in creating an inclusive and passionate fanbase committed to uplifting and celebrating women’s sports.
- We believe in creating equitable soccer access for everyone and breaking down the barriers of entry into the sport, funding the development of our youth pathway and cementing Madison as a hub for women’s soccer excellence.
- We value action and community engagement in supporting the freedom of women and all gender identities, representing their strength, leadership and resilience.
- We work to eliminate prejudice with the belief that everyone deserves to live a life without hatred and violence. RMFC is built on the foundation of supporting progress, protest and uplifting each and everyone’s voices.
- We champion innovation with the thought that new ideas and creativity help leverage and enhance our club and mission for the better.
- With these pillars in mind, Rally Madison is committed to ensuring that our team upholds these pillars with transparency. We emphasize teamwork and collaboration as we cultivate a welcoming community and a bold new chapter for women’s soccer in Madison.
ABOUT THE LEAGUE
The USL W League serves as the nation’s premier pre-professional league, developing the next generation of women’s talent both on and off the field, and enhancing the women’s soccer pipeline between college and professional soccer. An integral part of the USL Women’s Pathway, the W League offers a summer platform for athletes to compete at a high level and also retain NCAA eligibility. With over 90 teams across the United States, the USL W League will bring elite women’s soccer to communities across the U.S., creating more opportunities to play, watch, and work in the women’s game.
